CMST 3CY3 Lecture Notes - Lecture 14: Cultivation Theory, Weight Watchers, Junk Food
27 Oct 2017
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Lecture 14: ads effects on kids - continuation. Academic research investigates whether and to what extent ad watching is harmful: particularly study brand awareness and brand recall, american idol study: all ages could more easily recall unhealthy brands. Why: when we talk about fast food, we look at the restaurants, cereals and sodas, race: visible minorities more prevalent in fast food ads. Why: this is a concern to researchers, holidays: purchase request behaviour. Those who watched more ads and tv placed more of those items on christmas lists. Implications: when you watch tv and now online during particular holidays, children are more likely to exposed to advertising, they requested these items more, and asked their parents to buy them those certain gifts. There"s the use of psychology to study the development of children. In academia why are they suddenly interested on the war of obesity and war of commercialism, in youth and children.
