COMMERCE 1BA3 Lecture Notes - Lecture 1: Social Identity Theory, Performance Appraisal, Stereotype
12 Oct 2018
School
Department
Course
Professor
Perception
What is perception?
- The process of interpreting the messages of our senses to provide order and meaning to
the environment Components of Perception
Perceiver
- Perceiver’s experience, needs and emotions can affect his or her perception of the
target
Target
- Perception involves interpretation of the target
- Ambiguous targets are susceptible to interpretation
Situation
- Context (e.g timing) can affect what one perceives
Social Identity Theory
- People (Perceivers) form perceptions of themselves (target) based on their
characteristics and memberships in social categories (situation)
- People (perceivers) form perceptions of other (target) based on their memberships in
social categories (situation)
Steps
1. There is environmental stimuli - things swirling around us - humans, context - everything
that is around us (windows, smells, traffic)
2. Regular 5 + Intuition/gus stinct
3. Attention - What do you choose to pay attention to (only a limited number of things can
be processed by your perceptual system. Two things decide what we focus on -
perceivers influence and input source influence.
4. “Construction of reality” - What am i thinking? What are you constructing as a reality?
5. Interpretation - When you assign a meaning to what the perceiver has observed (ex.
Hire him fire him)
Document Summary
The process of interpreting the messages of our senses to provide order and meaning to the environment. Perceiver"s experience, needs and emotions can affect his or her perception of the target. Context (e. g timing) can affect what one perceives. People (perceivers) form perceptions of themselves (target) based on their characteristics and memberships in social categories (situation) People (perceivers) form perceptions of other (target) based on their memberships in social categories (situation) What are you constructing as a reality: interpretation - when you assign a meaning to what the perceiver has observed (ex. Attribution - the process by which causes or motives are assigned to explain people"s behaviours. Internal attribution (dispositional attributions) - perception that outcomes are due to personality or intellect rather than situation or environment. Three implicit questions guide our decisions as to whether we should attribute the behavior to dispositional or situational causes:
