COMMERCE 1BA3 Chapter Notes - Chapter 3: Social Identity Theory, Sensory Neuron, Performance Appraisal
3 May 2018
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Chapter 3 – p. 82-108
Perception the process of interpreting the messages of our senses to provide order and
meaning to the environment
o trying to figure out whats going on in head of employees
Components of Perception are:
➢ The Perceiver
o Perceiver’s experience, needs and emotions can affect his or her perception of the
target
➢ The Target
o Perception involves interpretation of the target
o Ambiguous targets are susceptible to interpretation
➢ The Situation
o Context
▪ Timing can affect what one perceives of you if you’re late
Social Identity Theory
1 People (perceivers) from perceptions of themselves (target) based on their characteristics
and memberships in social categories (situation)
2 People (perceivers) from the perception of others (target), based on their memberships in
social categories (situation)
EXAMPLE
❖ I was raised by this type of family and went to these types of schools, this makes you
think you’re better or worse than the other guy/girl causing them to perceive you or you
to perceive them
The Perceptual Process
1. Environmental stimuli
a. Sensory inputs, things around you
b. Ex. new co-worker arrives
2. Observing (plus the 6th send intuition)earning idiosyncratic
a. Feeling, hearing, seeing, smelling, tasting
3. Perceptual selection/attention
a. Human cannot pay attention to every input around them
b. Human selects certain things to pay attention too
c. Ex. advertising, want peoples attention
d. Impacted by you (perceiver) and the target
4. Perceptual organization/construction
a. Construct a reality about a person
b. Great guy, innovative
5. Interpretation
a. Where is the damage done
b. (attribution happens)
c. internal means assigning meaning or cause having to do with him
d. external meaning assign means to the environment, firing him
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Perception the process of interpreting the messages of our senses to provide order and meaning to the environment trying to figure out whats going on in head of employees. Perceiver"s experience, needs and emotions can affect his or her perception of the target. The target: perception involves interpretation of the target, ambiguous targets are susceptible to interpretation. The situation: context, timing can affect what one perceives of you if you"re late. 1 people (perceivers) from perceptions of themselves (target) based on their characteristics and memberships in social categories (situation) 2 people (perceivers) from the perception of others (target), based on their memberships in social categories (situation) I was raised by this type of family and went to these types of schools, this makes you think you"re better or worse than the other guy/girl causing them to perceive you or you to perceive them.
