COMMERCE 1E03 Lecture Notes - Lecture 1: Affiliate Marketing, Business Incubator, Angel Investor
27 Feb 2019
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Document Summary
Entrepreneurship: accepting the challenge of starting and running a business. Smes (small and medium-sized enterprise): refers to all businesses with fewer than 500 employees. Entrepreneurial team: a group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make and market a new product. Micro-enterprises: a small business defined as having one to four employees. Affiliate marketing: an online marketing strategy in which a business reward individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its website. Intrapreneurs: creative people who work as entrepreneurs within corporations. Business incubators: centres that provide space, services and support to assist new and growing businesses to become established and successful. Small business: a business that is independently owned and operated, is not dominant in its field, and meets certain standards of size in terms of employees or annual revenues.
