COMMERCE 1E03 Chapter 7: Chapter 7 Textbook Definitions
11 Sep 2018
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Document Summary
Chapter 7: entrepreneurship and starting a small business. Entrepreneurship: accepting the challenge of starting and running a business. Entrepreneurial team: a group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make, and market a new product. Micro-enterprises: a small business defined as having fewer than five employees. Affiliate marketing: an internet-based marketing strategy in which a business rewards individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its web site. Intrapreneurs: creative people who work as entrepreneurs within corporations. Incubators: centres that provide hands-on management assistance, education, information, technical, and vital business support services, networking resources, financial advice, as well as advice on where to go to seek financial assistance. Employer business: meets one of the business establishment criteria and usually maintains a payroll of at least one person, possibly the owner.
