PSYCH 1X03 Lecture Notes - Lecture 13: Elizabeth Loftus, Processing Fluency, Hermann Ebbinghaus
9 May 2016
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Document Summary
Three questions about memory: questions about memory acquisition. What will be stored: questions about memory storage. How and where will it be stored: questions about memory retrieval. How can memories be returned to consciousness. Herman ebbinghaus: defined memory as a serial learning task, constructed the forgetting curve. Describes the increasing rate of memory failure over time. Encoding specificity: encoding and retrieval are linked through cues. Models: describe and organize data; make predictions that can be tested in lab. Recall test: subjects shown a series of items and tested on which items were presented or not. Proposed by atkinson & shiffrin in 1968. Assumes memory is composed of short and long term storage. Incoming perceptual information first stored in a short-term memory buffer: similar to pc ram. Important info can be transferred to long-term memory. Rehearsal of short-term memory can transfer it into long-term memory. Most short-term memory can retain about 7 +/- 2 items.
