SOCIOL 1A06 Lecture Notes - Lecture 4: Economic Capital, Brand Loyalty, Social Capital
12 Dec 2016
School
Department
Course
Professor
Document Summary
Culture: socially transmitted ideas, practices, and material objects that people create to deal with life problems. Superstitious beliefs/rituals- an example of culture in action. Albas and ablas study: curious about how students deal with stress of taking a test, studied graduate students superstitious rituals that helped deal with stress. Cultural universals: things that exist across all cultures (variety of how it is shown) ex. One of the best ways of understanding culture: being close but not involved completely. Social norms: generally accepted ways of doing things: ex. Social norms of parenting will differ across different cultures. Cultural relativism: all cultural practices have equal value. Ideal culture: set of beliefs that we say we believe in. Often there is a huge different between the two. Globalization: growing cultural diversification, increasing interconnectedness between nations around the world. United nations: marker of globalization- spread of english, migration changes: more people, more people are not permanently leaving their country of origin.
