SOCIOL 2Z03 Lecture Notes - Lecture 12: Descriptive Statistics, Literature Review, Leon Festinger
9 Dec 2016
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Lecture 12 the logic of research (nov 30) A state of psychological tension induced by dissonant relationships between cognitive elements. Individuals motivated to find cognitive consistency by resolving dissonant cognitions (cid:498)when prophecy fails(cid:499): 1956: participant observation of doomsday cult in chicago. Guardians would save cult from global flood at 12am. Leader (keech) communicated with (cid:494)the guardians(cid:499) (cid:498)our belief in guardians saved world from flood! (cid:499) Experimental design: participants told to do boring task inserting pegs into board. Then asked to persuade another participant that the task was interesting. A technique that facilitates validation of data through cross verification from two or more sources, or two or more research designs. Studying the same phenomenon with different data sources. Combination of several research methodologies in the study of the same phenomenon. A paper written by authors who collected and analyzed their own data (primary data analysis), or.
