HTI 746 Lecture Notes - Lecture 4: Social Bookmarking, Sergey Brin, Backlink

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTI 746
• Professor: Norman Shaw

Document Summary

Anchor text the text that appears highlighted in a hypertext link and that can be clicked to open the target website. Body text two-line summary of the website (marketing information) Alt tags if the image does not appear, alt tags pop up. Website keywords, (meta tag) (all of the above: keyword density should be between 3 and 5, have the keyword in the url, use keywords in the tags, naming the images with keywords. Why did google become the most popular search engine in north america: everybody was using it. Which are the most effective links to boost your search engine ranking? (#3) (#4: broken, dangling, outbound (you put on your site, you reference it somewhere else) Be aware of: broken links and link farms. March 1995 research project: larry page and sergey brin, stanford phd students, focus on backlinks (inbound links) August 1999: first paten by google inc. For visitors useful, helps with relevance, reciprocity (exchange)