SOC 932 Lecture Notes - Lecture 3: Reception Theory, Cultural Studies, Polysemy

• School: Ryerson University
• Department: Sociology
• Course: SOC 932
• Professor: Graeme Metcalf

Document Summary

Culture industry thesis: a theoretical model examining how the entertainment industry produces content. Terms like freedom and content have fluctuating meanings. Content platforms have been rearticulated in contemporary times. The visual entertainment of the image moving or still in pop culture promotes a fascination with meaning systems. Its able to produce anxiety around the power of images: the coercive or influential power of images within pop culture in terms of meaning, interpretation, subversion, ideology etc affects the viewer. Pop culture is bound up in meaning and image and thus presents and provides new ways in we can determine and construct meaning. Cultural studies denies the separation of (cid:498)high(cid:499) and (cid:498)low(cid:499) or elite and popular (cid:523)mass(cid:524) culture. Finally, cultural studies also analyzes (cid:498)not only the cultural work, but also the (cid:494)means of production. (cid:495)(cid:499) Cultural studies joins subjectivity that is, culture in relation to individual lives with engagement, an approach to.