SSCI 2900U Lecture Notes - Lecture 6: Social Desirability Bias, False Premise, Leading Question
8 Dec 2016
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Slide 2: best method available to collect info about a population. Slide 3: we typically look at behaviours in surveys, characteristics (how many are men/female), self-classifications (marital status), knowledge (not good for surveys) Slide 4: every question in a survey represents a variable (independent, dependent). Positivist theory, modify if necessary to meet the needs borrow data from other studies, limits time). Length average survey is about 5 minutes, 15 questions. Appearance good spacing b/w questions, bold and headers, select 1 option or all options, how to send it back (hit submit, send an email) Funnel technique start broad and narrow to more detailed questions, 4. Open-ended question at the end (one thought-type question at the end), 5. Slide 6: closed response refer to questions which have fixed categories for answers (quantitative analysis). Slide 7: type of questions: simple questions ex. Always try to measure things at the highest level. Likert style questions given options ordinal (ex.
