SSCI 2900U Lecture 7: Week 7
5 Dec 2017
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Week 7 chapters 8 & 9 survey research and experiments. Introduction to survey research (chapter 8: best method available to collect original information about a population, survey research is a very old, popular technique, 1880 survey by karl marx in france. Topics appropriate for survey research: typical areas probed in surveys: Knowledge: not good fo(cid:396) (cid:862)(cid:449)h(cid:455)(cid:863) (cid:395)uestio(cid:374)s. Questionnaire construction: each question represents a variable (iv/dv/int, usually translates into a variety of demographic questions, and one or more scales and indexes. Bold questions and use underline, should be easy to read. 5 tips for a good questionnaire: title, a brief introduction and explanation of research. Are there any sponsors: structure of questions: funnel technique. From most general questions gradually focusing down to some specific and restricted questions: include an open-ended question at end. Incase people have more to say and want to expand: conclusion with brief statement again thanking respondents for their time and effort.
