SCS 2150 Lecture Notes - Lecture 14: World Values Survey
21 Nov 2017
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A major method of quantitative research: academic research. Examples: world values survey - di erent countries including canada. Can make generalizations to the entire population. Money can a ect happiness but the us is the richest country in the world and they are ranked 16th. Public opinion posts have a few questions. Anonymity of respondents is maintained by assigning them numbers. Standardized/structured interviews and questionnaires: used in survey research. Produce standardization in the asking of questions and the recording of answers. The same questions are asked in the same order: translated if needed (other countries) Standardized/structured interviews: reduce error due to interviewer variability, the characteristics of the interviewer may in uence the responses given. All the questions are written in the same way and asked in the same order: changing one word in a question can lead to di erent results. Questionnaires are essentially structured interviews without an interviewer.
