Kinesiology 2250A/B Lecture Notes - Lecture 9: Pulp Magazine, Relate, The London Free Press
19 Nov 2018
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Document Summary
Significance of topic: dominant messages, media produce dominant (influential) messages about the sports model and about meaningful sports & p. a. participation, contain messages for meaningful participation. Ideological effect: helps shape our expectations about meaningful sports participation, we assume our narratives are not just pulp fiction, it has ideological effects which help shape our underlying values. Print: newspapers are closing, they are becoming less relevant, 2. Electronic: for example: tv, radio/video, audio, 3. Internet/network-based: viewing news on the computer, 4. Convergence: trans-national media conglomerates, many of the conglomerates have control of the content and the distribution channels, simultaneous ownership of the three types, ownership of content and distribution channels, apple: itunes, app store, netflix, , 5. Media link to sports: commercial viability (25 min, making connections, sports as institution dominant definition: Performance model of participation ideal economic product sports as commodity: media corporations, main producer of performance sport as commercial product for passive participation.
