Media, Information and Technoculture 1020E Lecture Notes - Lecture 9: Understanding Media, Drug Withdrawal, Electric Light
12 Feb 2018
School
Department
Professor
Document Summary
Technoculture analysis: looks at the interactions between technology and humanity, examines how media by their speed or slowness, level of interactivity with users, and local or global scope, alter human senses and capacities. Media extend the human: all technologies are extensions of our physical and nervous systems to increase power and speed . The medium is the massage - convey the idea that humans are being transformed by media on a physical level, altered. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man"s love by expediting his wishes and desires, namely, in providing him with wealth. . extends our senses and nerves in a global embrace . Info-gut: data asphyxiation, data smog, cognitive overload, time famine. Some perspective: people have always complained about new technologies, even about books.
