Media, Information and Technoculture 1020E Lecture Notes - Lecture 9: Marshall Mcluhan, Technological Determinism, Electric Light
4 Mar 2020
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Document Summary
Looks at the interactions between technology and humanity. How do di erent types of media - from storytelling to the printing press to radio and television - reshape the rhythms of our everyday life, and our habits of perception. Examines how media by their speed of slowness, local or global scope, and the types of active or passive participation they involve alter human sense and capacities. The message" of any medium or technology is the change of scale or pace or pattern that introduces into human a airs . We think of the lightbulb of a symbol of electrical power. Can power many di erent types of appliances. From mcluhan"s point of view it is not the particular use it is being put to but how it recon gures and creates an environment and reshapes boundaries of night and day. This leads to thinking of the way in which particular technologies reshape entire social situations and standpoints.
