Psychology 2720A/B Lecture Notes - Lecture 5: Cognitive Load, Theory Of Reasoned Action, Gender Role

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Rachel Calogero

Document Summary

Attitudes: people"s evaluations of aspects of the social world. An attitude object is the thing the attitude is about. Attitudes can be positive, negative or ambivalent (mixed) Attitudes can be explicit (conscious) or implicit (non-conscious) Attitudes are preferences bundles of preferences characterize every living organism. Attitudes can predict future and past behaviours that social psychologists are interested in. Values: enduring beliefs about important aspects of life that go beyond specific situations. Organized along hierarchy from most to least important. Knowing something about a person"s values helps us predict their attitudes. Tripartite model of attitudes: structure of attitudes that assumes attitudes have 3 components: affect emotion, cognition knowledge and the facts, behaviour tendencies of what you will do or plan to do. Moved away from this model because social psychologists are interested in how attitudes predict behaviour: can"t look at behaviour as the predictor, must untangle behavioural tendencies from the attitude.