Sociology 1020 Lecture Notes - Lecture 15: Sensemaking, Edward S. Herman, Noam Chomsky
7 Feb 2017
School
Department
Course
Professor
Document Summary
Refers to the deliberate publication of hoaxes, propaganda and disinformation. Focused on asserting itself to be real news, while deliberately misleading the public. Refer to print, radio, television, and other communication technologies. The word mass implies that the media reach many people. The word media signi es that communication does not take place directly through face-to-face interaction. Communication via the mass media is usually one-way, or one sided. Few senders (or producers) and many receivers (or audience members) Members of the audience cannot exert much in uence. Can be conceptualized as mediated culture because it re ects the culture as well as creating the culture. Although it may often seem that we are passive recipients of multiple messages we also have the capacity to actively engage. People are not always passive consumers of the mass media. We lter, interpret, and resist what we see and hear if it contradicts our experiences and beliefs.
