Sociology 2172A/B Lecture Notes - Lecture 2: Bob Garfield, Distracted Driving, Product Placement

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Lecture 2 and distracted driving movies and shows. Billboards advertisements: many companies have to be careful when using humor in their. Backlash from consumers saying enough is enough. Criticisms within industry = bob garfield calls advertisements companies have to work hard to grab attention and be creative with advertisements. This is the most common form of advertising (cid:498)ad clutter(cid:499) = we are exposed to so much advertising (cid:523)3500 ads per day(cid:524), (cid:498)ad fatigue(cid:499) = (cid:494)environment pollutants(cid:495) Innovative ideas in 80(cid:495)s people started to put ads on parking meters: 3d billboards ads can be flashier, mobile billboards on the sides of trucks, problems with safety, floating billboards on rafts or ships. At sporting events on the boards and on the field/ice. Tried to put a ban on cigarette ads tried to ban cigarette ads from. Nascar racing but the argument was that they wouldn(cid:495)t make much. On buildings can be creative with layout.