Sociology 2172A/B Lecture Notes - Lecture 3: Periodical Literature, Jean-François Lyotard, Great Transition
8 Feb 2018
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Sociology 2172 lecture 3 the history of advertising. Litera(cid:272)(cid:455) le(cid:448)els (cid:449)ere lo(cid:449), people (cid:449)ere(cid:374)(cid:859)t (cid:449)riti(cid:374)g for the (cid:373)ost part. Communication that took place was with symbols: used to get messages across. In 1200 bc they would paint of carve messages on stones. These messages would be where people are likely to see them messages mostly centered on religion: used to gather people or inform. The most common form of advertising throughout all of history oral advertising. People will pay attention to what he has to say. This was the first time someone was paid to advertise: the classical period: 400 bc 1400 ad. Oral media although slight move to literacy. The people who were well off could go to school small portion of society starting to read and write. They could have messages such as important events of services advertised.
