EC120 Lecture Notes - Lecture 9: Monopolistic Competition, Profit Maximization, Product Differentiation
![EC120 Full Course Notes](https://new-docs-thumbs.oneclass.com/doc_thumbnails/list_view/2255876-class-notes-ca-wlu-ec-120-lecture16.jpg)
30
EC120 Full Course Notes
Verified Note
30 documents
Document Summary
Dsecribes a market where: many sellers many firms competing for same group of customers, product differentiation- each firm produces a good that is slightly different from the other firms. The monopolistic competitive firm allows a monopolists rule for profit maximization: It chooses the quantity at which mr equals mc and then uses its demand curve to find the price consistent with that quantity. Product efficiency- a firm produces a quantity such that it"s at the lowest average cost per unit. Condition for this is the firm is to produce an output where mc is equal to p. output is less that socialally accepted optimum point. Two characterises describe long run equilibrium in a monopolistic competitive market: price exceeds mc, price equals atc, This implies a deadweight lost (similar to that caused by monopolies) The number of firms in the market may not be the ideal one.