POL SCI 164A Lecture Notes - Lecture 7: Spreading Activation
9 Mar 2018
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Document Summary
Our own self-schemas are fewer in traits and beliefs than others. We think about ourselves in complicated terms, not extremes. A mental group or map of similar things, category or concept; contains beliefs or examples. Cognitive structure consisting in part of the representation of some defined stimulus domain (taylor and crocker) Cognitive representations in our minds that contain general expectations and knowledge of the world (hewstone) High amounts of integration (connecting knowledge with other categories) If we have schemas and they are activated, we process information in a schema-based fashion (otherwise we process in a piecemeal fashion) We call to mind prior knowledge which shapes the way we process new information. Experience of category called to mind (implicitly or explicitly) Categorization calls category to mind (implicit or explicit) Through either 1 or 2 you activate the schema of an attribute of another entity; this in turn activates the category schema. Spreading schema activation from one item to another.
