POL SCI 164A Lecture Notes - Lecture 19: Implicit Attitude, Appraisal Theory, Classical Conditioning

• School: Berkeley
• Department: Political Science
• Course: POL SCI 164A
• Professor: Stoker Laura

Document Summary

Ps 164a section 4. 3. 2018 (1) dan is s dying whe her people have nega ive a i des owards he elderly. Describe o him he process of one implici meas remen of a i des (iat, eval a ive priming, affec ive misa rib ion) he co ld s. Why migh he prefer an implici meas re o an explici one? (a) iat - show a arge (pic res of elderly) and ask o pair wi h nega ive and posi ive hing (adjec ive or objec ) and meas re response imes. The fas er he person hi s he nega ive b on, he more nega ive a i de (i) (ii) Implici beca se no direc repor ing, b s ill demons ra ing yo r a i des hro gh he ask. Hey feel) - (cid:343)how do yo feel abo elderly? (cid:344)