CAS PS 101 Lecture Notes - Lecture 6: Frontal Lobe, Drive Theory, Homeostasis
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Incentive theory: some outside of our selves, that we"re trying to get (ex: there is a carrot, let me go get it) pull : incentive = external goal that has the capacity to motivate behaviour. Evolutionary theory: motives have evolutionary advantage natural selection (survival or reproduction) Biological motives: brain regulation: hypothalamus, - blood stream : hormones insulin, leptin. Environmental motives: food availability, palatability, i eat by the clock . Bio + soc : excessive eating of high-calorie junk foods / mass marketing / super size me . Bio + soc : modern conveniences overeat: slightly more tendencies due to the external cues set point theory: you wont uctuate wildly between you weight and eating methods. Evolutionary factor: parental investment theory (how much a male vs female invests in the baby) Males seek more sexual partners, females need to be more selective.