COMM 1001 Lecture Notes - Lecture 8: Social Judgment Theory, Ethnography, Pathos
Document Summary
What was the theory influence by and what example did i give in class. Know the examples we talked about in class and how it was applied. Know latitude of acceptance, rejection, noncommitment and how they can be applied. Ego involvement and what high or low means. Know that social judgment theory predicts that messages falling within the latitude of acceptance facilitate attitude change. Know that an argument within the range of acceptance will be somewhat more persuasive than an argument outside of this range. Be prepared to answer questions where the concepts and theory are applied. What is a fantasy chain and an example. What type of approach on objective - interpretive scale and why. Rhetoric and 3 types, know examples of each. Types of proofs, what are proofs, and examples. Syllogism, example of syllogism and type of reasoning. Ethos, what is it, three sources and examples. Know the example i talked about in class.
