ENG ELC 220 Lecture Notes - Lecture 13: Value Proposition, Operations Management, Risk Management
23 Oct 2020
School
Department
Course
Professor
Document Summary
Scm chapter 2: operations & supply chain strategies. Operations strategy: set of competitive priorities coupled with supply chain structural and infrastructural design choices intended to create capabilities that support a set of value propositions targeted to address the needs of key customers: levels of strategic planning. Hierarchy: (1) corporate planning, (2) strategic business unit (sbu) planning, (3) functional planning. Closely linked, mutually consistent, supportive: strategic plans at all levels need to take into account the business environment (economic conditions, competitor actions, market opportunities, regulatory changes, , firm s culture influences its objectives. Strategic business unit (sbu): semi-independent organizations used to manage different product and market segments: each sbu is run by separate management team headed by president or vice president, organized along product, market or geographic dimensions. Business unit strategy: determines how sbu will compete: what customer and market segments deem critical, what products to offer, how to create advantages over business unit s competitors forms business models.
