MKT 3401 Lecture : Lecture 1
Document Summary
Keys to being successful: learn how to market yourself, sell yourself- be able to understand what your personal brand is; your image, networking, maintain contacts. What are the 4 most important qualities-test question. Traits you have to have to be successful-#2: be creative, be aggressive-not arrogance; the ability to be able to see the end result, be enthusiastic, be smart-figuring things out, be honest. Test question #3: interpersonal communication skills, teamwork-be able to work with a diverse group, honesty, a core competency-be good at something. Likability-emotional impact you have on somebody: 38% of the most impact you have is judged according to your vocal delivery; critical part of your personal brand. [your tone: tone-if you cant manage your tone, you cant be likable. Words: no, what, & why can stir emotion. 70% accurate as if you"ve been with that person for 1 hour.
