01:830:321 Lecture Notes - Lecture 6: Police Brutality, Self-Justification, Subliminal Stimuli

• School: Rutgers University
• Department: Psychology
• Course: 01:830:321
• Professor: S.Kilianski

Document Summary

If persuasive messages are too forward, forceful, or coercive, the individual does not exhibit the desired attitude and sometimes even exhibits the opposite attitude. People feel their freedom or autonomy is under threat or being encroached upon. D. a. r. e program is an example of attitude inoculation. Advertisements for colognes are usually affectively based, while advertisements for more objective products such as kitchen appliances are cognitively based. Attitude inoculation against peer pressure to smoke - inoculated group is more likely to not smoke when pressured to do so, antibodies /countermeasures have been developed over exposure. Subliminal priming works - people have to focus on the stimulus without distractions, people are asked to respond immediately afterwards. Subliminal advertising does not work because it does not follow these key points. An alternative possibility - behavior changes attitude (changes in how you act can change how you think or feel about something)