COMM 301 Lecture Notes - Lecture 2: Lord Voldemort, Ralph Waldo Emerson, Social Forces
15 Dec 2020
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Rhetoric definition from kenneth burke - rhetoric of motives. Ex: animal house - they have this whole speech about nothing, just about their pride and something stupid. Moment when they"re scattered looking at the floor because their whole frat is grone, pluto gives a speech to shout about their pride and reunites them. You belong to something and you"re against something - you"re in competition. Thomas hobbes: mans present means to any future apparent good. Anything i can do to attain something. Max weber: is the probability that one actor in a social relationship will be in position to carry out his own will despite resistance. Ralph waldo emerson: power ceases in the instant of repose, it resides in the moment of transition from a past to new state, in the shooting of the gulf, in the darting to an aim. Says its a moment of change from one to another.
