STHM 1211 Lecture Notes - Lecture 8: Roger Goodell, Interaction Model
6 May 2018
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• NFL’s “tategy fo Gloalizatio
o The NFL’s oldide pesee is, oeall, uite liited. NFL oissioe Roge
Goodell and his team are making it a top priority to change this.
o Qs:
▪ How to develop the international fans base?
▪ How to compete with other sports (e.g., soccer, basketball, rugby)?
• What is Socialization?
o Is a process of learning and social development which occurs as we interact with
one another and become familiar with the social world in which we live.
• Two models
o Personal internalization model
▪ Learning and development happens when people internalize the rules of
the society
▪ Socialization is a one-way process
o Social Interaction Model
▪ Learning and development happens when people interact with each
other.
▪ Social interaction is the basis for creating and maintaining the:
▪ Organization of our social worlds and
▪ Cultural frameworks that we use to give them meaning
• Psychological Continuum Model (A model for fandom development)
o Aaeess: I’e head of the spot/tea/athlete.
▪ Q: When and how do people become aware of a sport?
▪ A: socialization agents (parents, siblings, friends, school, media &
promotions)
o Attraction: I know something about the sport/team/athlete and I find it
interesting.
▪ Q: What move a person from awareness to attraction?
▪ A: Intrinsic + extrinsic
• Hedonic motives (e.g., excitement, escape from daily life)
• Situational factors (e.g., new stadium, price discount).
• Social factors (e.g., support a local team)
o Attachment: I am a fan of XXX and this is important to me.
▪ Q: What move a people to attachment from attraction?
▪ I like the Teple Ols. I a a Teple Ol.
▪ A: Socialization
• Continuous interaction with important others.
• Direction interaction with the team.
• Social image of the team/athlete/sport.
o Allegiance: I could die for XXX.
▪ Characteristics
• Resistant to change
• Biases in cognitive processing
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