STHM 1211 Chapter 3: Sport and Socialization
3 May 2018
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Sport and Socialization
• NFL’s Strategy for Globalization
◦ The NFL’s worldwide presence is quite limited. NFL commissioner Roger Goodall and
his team are making it a top priority to change this.
• What is socialization?
◦ A process of learning and social development which occurs as we interact with one
another and become familiar with the social world in which we live.
• Two Models
◦ Personal internalization model
▪ Learning and development happens when people internalize the rules of the
society
▪ Socialization is a one-way process
◦ Social Interaction Model
▪ Learning and development happens when people interact with each other
▪ Social interaction is the basis for creating and maintaining the:
▪ Organization of our social worlds and cultural frameworks that we use
to give them meaning
• Psychological Continuum Model
◦ A model for fandom development
▪ One’s psychological connection with a sport team and sport has four stages
▪ Allegiance: I could die for the team
▪ the nashville predators
▪ Characteristics
▪ Resistent to change
▪ Biases in cognitive processing
▪ Guides to persistent behaviors
▪ Attachment: I am a fan of this team and this important to me
▪ me stanning the preds
▪ Socialization
▪ Continuous interaction with important others
▪ Direct interaction with the team
▪ Social imagine of the team/athlete/sport
▪ Attraction: I know something about the sport team/athlete and I find it
interesting.
▪ Intrinsic/extrinsic
▪ Hedonic motives (ex: excitement, escape from daily life)
▪ Situational factors (ex new stadium, price discount)
▪ Social factors (ex: support a local team)
▪ Awareness: I’ve heard of the sport team/athlete
▪ Socialization agents such as parents, siblings, friends, school,
media and promotions
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Sport and socialization: nfl"s strategy for globalization. A process of learning and social development which occurs as we interact with one another and become familiar with the social world in which we live: two models. Learning and development happens when people internalize the rules of the society. Learning and development happens when people interact with each other. Social interaction is the basis for creating and maintaining the: Organization of our social worlds and cultural frameworks that we use to give them meaning. One"s psychological connection with a sport team and sport has four stages. Allegiance: i could die for the team the nashville predators. Guides to persistent behaviors: psychological continuum model. Attachment: i am a fan of this team and this important to me me stanning the preds. Attraction: i know something about the sport team/athlete and i find it interesting. Hedonic motives (ex: excitement, escape from daily life)
