BBG 101 Lecture Notes - Lecture 23: Mary Barra, Micromanagement, Organizational Architecture
2 Nov 2020
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Document Summary
Many companies use sites like twitter and facebook to proactively and reactively communicate with their customers. When gm was going through a massive recall, ceo, mary barra, insisted on using social media. Complaints were quickly read, responded to, and resolved. Five steps of controlling: establish clear standards, monitor and record performance, compare results against standards, communicate results, if needed, take corrective action. External customers dealers, who buy products to sell to others, and ultimate customers (or end users), who buy products for their own use. Often change in organizations is due to evolving business environments: Customer expectations have also changed consumer today want high-quality products with fast, friendly service and all at low costs. Mass production of goods led to complexities in organizing businesses. Economies of scale companies can reduce their production costs by purchasing raw materials. Bureaucracy an organization with many layers of managers who set rules and regulations and oversee all decisions.
