STC 114 Lecture Notes - Lecture 3: Public Service Announcement, Energy Brands, Sexual Attraction

• School: University of Miami
• Department: Strategic Communication
• Course: STC 114
• Professor: Kay Snell

Document Summary

Media review, public review, government (laws, regulations), industry self- regulations (agency, advertiser, industry groups), and competitive complaints have the right to complain against an add. But the supreme court permits some restriction on commercial speech, only truthful speech is protected, not misleading or deceptive statements. Trademark: is a brand, corporate or store name, or a distinctive symbol identifying a seller"s (cid:271)ra(cid:374)d a(cid:374)d differe(cid:374)tiati(cid:374)g it fro(cid:373) other (cid:271)ra(cid:374)ds. Copyright: gives organizations exclusive rights to use or reproduce an ad or package design, for a period of time. Copyright infringement occurs when a product is used in an ad without proper permission, including copycat ads. To pro(cid:448)e rapid sha(cid:448)e"s super (cid:373)oisturizi(cid:374)g po(cid:449)er, (cid:449)e put it right fro(cid:373) the (cid:272)a(cid:374) o(cid:374)to this tough dry sandpaper. It was applied soak. and off in a stroke. No television demonstration may use any mock-up, model, or any material which pretends to be something else, without disclosing this fact to the audience.