TMP 120 Lecture Notes - Lecture 6: Supply Chain, Continual Improvement Process, Environmentalism
Document Summary
Elements of competitive advantage: availability, cost, differentiation, flexibility, speed (innovation, continuous improvement. Balance scorecard: strategy: where company is going, operations: how company is going to do it, financials: what company wants to achieve in terms budget and resources, critical for short and long term planning. Porter"s 5 forces: intensity of competition: bigger, more popular company has patented products. High-quality sporting wear & equipment at premium prices (+20%) Higher gross margins than competitors: nike, vf, columbia. Achieve 10% annual sales growth for next 5 years (vs. 6%) How important is the environmental positioning to the firm"s business model: vision & mission (combined): build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis , values: quality. Not bound by convention: commitment: (1%) of annual net revenue to nonprofit charitable organizations that promote environmental conservation and sustainability: cash, products and services, products: sportswear (47%), technical outwear (30%), technical knits (12%),
