COMM 122 Lecture Notes - Lecture 5: Moodle, Wheat Thins, Latin American Idol
20 Sep 2016
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*declare a final paper topic by october 13th* How to study for the tests, quizzes, etc . Check out key concepts & questions (available on moodle at the end of each week) According to the lecture, media institutions play a dual social role as ______ that contribute to the economy, and as a ________ that supports democratic and informed deliberation. Doyle argues that media markets are dual product markets because they sell. Answer: audiences to advertisers // content to viewers. Why info and cultural products can operate as public and semi-public goods. *see slide on moodle about advertisers, media, and audience relations* How media corporations minimize risk of media markets. Media landscape in the us is dominated by only a handful of companies ex. Comcast, disney, timewarner, 21st century fox, cbs, viacom. Charter > time warner cable > bright house. Companies seek control by acquiring firms at different levels of the production and distribution of goods or services.
