PSY 1001 Lecture Notes - Lecture 7: Max Wertheimer, Gestalt Psychology, Olfactory Bulb

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Chapter 4: Your Senses Part 1
Background
o Sensation: the immediate, basic components of a sense experience
o Perception: organization of sensation components into a recognizable form,
object, or event
o Two Main Processes
Bottom-Up= initiated by the stimulus input
Sensation
Data driven
Top Down= initiated by prior expectation or belief
Perceptions
Knowledge driven
o Top-Down Processing is most important when
We have strong experiences
The situation is familiar
The stimulus information is weak or ambiguous
o Bottom-Up Processing is most important when
The situation is unfamiliar (we have no recent knowledge)
The stimulus is clear and unambiguous
Transduction
o Process by which a sensory information turns into relay information
o Each sense has its own transduction process
Breaks down info
ALWAYS uses neurons to relay info to the brain
o Every sense starts with a stimulus
o Stimulus= external and physical
o Physical Stimuli:
Taste (gustation): food chemicals
Vision: photons of light
Hearing (audition): sound waves
Touch (somatosensation): pressure and temperature
Smell (olfaction): air chemicals
o Process differs for each sense
Your Senses
o Taste (Gustation)
Physical Stimulus: food Chemicals
Transduction:
Chemicals dissolve in saliva
Move into the fungiform papillae
Papillae contains taste buds
o Neurons that respond to food chemicals
o Prefer one flavor and fire to one flavor
o
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