JOURN 201 Lecture Notes - Lecture 5: Agenda-Setting Theory, Content Analysis, New Media
3 Oct 2017
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12:48 pm: reality versus media reality, media focusing attention. The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. Dissatisfaction with the government has been the front runner got issues in government. Media theory would say that people"s concern with government is correlated with media"s agenda. What media pays attention to, people are concerned about. Relative issue importance happens due to media content. Chapel hill voters queried before 1968 presidential election to identify and rank issues of importance to them. Results almost identical agendas for both public and news media. Conclusion transfer of salience that sets the agenda: experimental evidence of agenda setting, experimental manipulations of the public"s agenda (iyengar & kinder) Next major study conducted in a laboratory setting where researchers manipulated versions of newscasts presented to different groups of viewers.
