JOURN 201 Lecture Notes - Lecture 4: Content Analysis, Buzzfeed, New Media
10 Oct 2018
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Agenda setting: reality versus media reality, original agenda setting study, experimental evidence of agenda setting, agenda building, challenges of agenda setting. The logic of agenda setting is to get you to think about things. A person"s position on the issue is not the matter/ point of focus. Rather it is the ability to get the people to talk about it. Chapel hill voters queried before 1968 presidential election to identify and rank issues of importance to them. Results almost identical agendas for both public and news media. Conclusion transfer of salience that sets the agenda. Experimental manipulation of the pubic agenda (lyenge & kinder) Two groups (control and experiment) watched 2 different news (the real and the manipulated) Research found that after testing both groups and retesting them 2 months later that those who watched the fake news cared more about the things the fake news spoke about.
