PSYC 101 Lecture Notes - Lecture 25: Block Party
28 Dec 2017
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Priming: the activation, often unconsciously, of certain associations, thus predisposing one"s perception, memory, or response. (pp. They briefly recall the last items especially quickly and well (a recency effect), perhaps because those last items are still in working memory. But after a delay, when they have shifted their attention away from the last items, their recall is best for the first items (a primacy effect;) Priming is the activation (often without our awareness) of associations. Seeing a gun, for example, might temporarily predispose someone to interpret an ambiguous face as threatening or to recall a boss as nasty. When we are tested immediately after viewing a list of words, we tend to recall the first and last items best, which is known as the_________ ________effect. serial position. External cues activate associations that help us retrieve memories; this process may occur without our awareness, as it does in priming.
