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University of Technology Sydney
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UTS
24210 Chapter Notes - Chapter 14: Direct Marketing, Direct Selling, Telemarketing
erinhound463
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46
UTS
24210 Chapter 18: 24210 Integrated Marketing Communications Chapter 18
erinhound463
2
30
UTS
24210 Chapter Notes - Chapter 19: Per Capita Income
erinhound463
2
24
UTS
24210 Chapter Notes - Chapter 21: Materialism, Positive Form
erinhound463
3
27
UTS
24210 Chapter Notes - Chapter 7: Brand Awareness, Personal Selling, Normative Social Influence
erinhound463
10
43
UTS
24210 Chapter Notes - Chapter 1: Promotional Mix, Marketing Mix, Advertising Mail
erinhound463
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48
UTS
24210 Chapter Notes - Chapter 4: Consumer Behaviour, Selective Perception, Social Class
erinhound463
10
45
UTS
24210 Chapter Notes - Chapter 5: Spoken Word, Nonperson, The Sender
erinhound463
10
60
UTS
24210 Chapter Notes - Chapter 11-13: Smart Tv, Smartphone, Branded Content
erinhound463
7
21
UTS
24210 Chapter Notes - Chapter 10: Media Planning, Media Mix, Marketing Mix
erinhound463
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37
UTS
24210 Chapter Notes - Chapter 3: Account Executive, Direct Marketing, Sales Promotion
erinhound463
4
52
UTS
24210 Chapter Notes - Chapter 2: Target Market, Marketing Strategy, Intangible Asset
erinhound463
6
25
UTS
24210 Chapter Notes - Chapter 9: Competitive Advantage, Relate, Native Advertising
erinhound463
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22
UTS
24210 Chapter Notes - Chapter 8: Qantas, Unique Selling Proposition, Communication Studies
erinhound463
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34
UTS
24415 Lecture Notes - Lecture 8: Customer Engagement, Customer Satisfaction, Organizational Culture
erinhound463
4
37
UTS
24415 Lecture Notes - Lecture 5: Under Armour, Whole Foods Market, Microtargeting
erinhound463
4
51
UTS
24415 Lecture Notes - Lecture 4: Foxconn, Business Process, Opportunity Cost
erinhound463
5
39
UTS
24415 Lecture Notes - Lecture 6: Customer Relationship Management, Customer Satisfaction, Mass Customization
erinhound463
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54
UTS
24415 Lecture Notes - Lecture 7: Profit Margin, Competitive Advantage, Offshoring
erinhound463
4
30
UTS
24415 Chapter Notes - Chapter 2: Marketing Strategy, Marketing Plan, European Single Market
erinhound463
4
30
UTS
24415 Lecture Notes - Lecture 2: Strategic Business Unit, Marketing Strategy, Cloud Computing
erinhound463
3
75
UTS
24415 Lecture Notes - Lecture 3: Consumer Privacy, Consumer Confidence, Red Tape
erinhound463
6
38
UTS
24415 Lecture Notes - Lecture 1: Fast-Moving Consumer Goods, E-Book, Relationship Marketing
erinhound463
3
34
UTS
24415 Chapter Notes - Chapter 7: Brand Loyalty, Umbrella Brand, Brand Licensing
erinhound463
5
45
UTS
24415 Chapter Notes - Chapter 5: Target Market, Permission Marketing, Cognitive Dissonance
erinhound463
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30
UTS
24415 Chapter Notes - Chapter 10: Customer Relationship Management, Global Sourcing, Customer Satisfaction
erinhound463
3
30
UTS
24415 Chapter Notes - Chapter 4: Statistical Classification, Swot Analysis, Operational Excellence
erinhound463
3
38
UTS
24415 Chapter Notes - Chapter 1: Marketing Strategy, Marketing Plan, Marketing Ethics
erinhound463
3
51
UTS
24415 Chapter Notes - Chapter 3: Organizational Culture
erinhound463
3
35
UTS
24205 Lecture Notes - Lecture 1: Business Marketing, Manufacturing, Native Advertising
erinhound463
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48
UTS
24205 Lecture Notes - Lecture 2: Deeper Understanding, Target Costing, Global Sourcing
erinhound463
6
29
UTS
24220 Lecture Notes - Lecture 10: Premium Pricing, Marketing Mix, Free Market
erinhound463
4
29
UTS
24220 Lecture Notes - Lecture 8: Joint Venture, Strategic Alliance, Contract Manufacturer
erinhound463
5
30
UTS
24220 Lecture Notes - Lecture 9: Quality Control, Integrated Circuit, De Beers
erinhound463
4
30
UTS
24220 Lecture 7: 24220 International Marketing Lecture 7
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42
UTS
24220 Lecture Notes - Lecture 6: Qantas, New Product Development, Competitive Advantage
erinhound463
7
26
UTS
24220 Lecture Notes - Lecture 5: Antimalarial Medication, Market Saturation, Trade Finance
erinhound463
4
24
UTS
24220 Lecture Notes - Lecture 4: Consumerism
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8
UTS
24220 Lecture Notes - Lecture 3: Linear Discriminant Analysis, Delphi Method, International Trade
erinhound463
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29
UTS
24220 Lecture Notes - Lecture 2: Coffee Culture, Marketing Plan, Marketing Strategy
erinhound463
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33
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