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Assignment Brief

 

In the past four years or so, the Ghanaian economy has experienced appreciable challenges regarding; unavailability and increased cost of energy, high interest rates, reduced consumption pattern, and increased competition in the manufacturing sector, especially, the food and beverage industry. Nevertheless, some firms (both local and international) such as; ABL, Guinness Gh. Ltd, Nestle Gh. Ltd, Despite Group Ltd etc. not only survived the challenges but also experienced growth and expanded manufacturing capacity, as a results of successful introduction of both enhanced and new products. Our world today is increasingly, becoming borderless, with global customers, global suppliers, global manufacturers, and global stockholders and creditors etc. It is not exaggeration that in an industry that is, or is rapidly becoming, global, the riskiest possible posture of manufacturing firms is to remain a domestic competitor. Initiating, continuing, and/or expanding international operations brings advantages to the firm including: gain new customers for their products, increased revenues, and increased profitability. However, global operators also face disadvantages such as: short product life cycle, and correspondingly, reduced cycle time for new product development and introduction, from idea inception to product launch, in high velocity in industries.

 

Surviving and Growing with NPDI.

 

The course that you have gone through, Global Engineering Strategy, shows that new product development and introduction positively relates to the operations performance, and ultimately, the competitive position of the firm. Moreover, study reveals that the performance of both enhanced and new products depends, to a large extent, on the manufacturing strategy in terms of effectiveness (create right products) and efficiency (at lowest cost).

   

Find an academic research paper or case study of a manufacturing firm of your choice with or without global presence that survived the economic situation above, with special emphasis on New Product Development and Introduction (NPDI). The case should describe the firm’s manufacturing strategy to compete in the Local/international market through innovative products offering.

 

 

Questions (Answer all Questions)

 

  1. Using tools such as; Product Life Cycle (PLC), Boston Company Group Matrix (BCG) or any other tools you are familiar with, apply a conceptual framework to analyse product stage and make investment decisions in product enhancement or new product development and introduction.                                                                                                        

                                                                                                  

 

  1. Discuss and analyse the imperatives of New Product Introduction (NPI) and its impact on company performance.                                                                                                                            

                                                                                                   

 

  1. Critically appraise the key stages of the product development process, with

Particular emphasis on consideration of its manufacturing strategy.

GUIDELINES/INSTRUCTIONS

  1. The answer should not exceed 1500 words
  2. Font size 12 (Time New Roman) and 1.5 spacing
  3. Do not forget to include a word count & a copy of your chosen case study.
  4. Assignment deadline:- 10th August 2023

 

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