COMM 205 Study Guide - Final Guide: The Digital Age, Pole And Polar, Lightning

• School: Concordia University
• Department: Commerce
• Course: COMM 205
• Professor: Philipe Colas

Document Summary

There are different types of message; they can be positive, negative or persuasive. Those can then be in a direct writing style with an active voice. Or an indirect writing style with a passive voice. Format: memorandum/emails, letters, proposal -> letter of transmittal, ( reports: only need to know the format, not suppose to come out in the exam ) Exam: 30 multiple choice questions ( 30 % ) 3 long answers questions ( 35% each ) choose 2 out 3 during the exam. Face-to-face > video easy to communicate, high media richness and communication effectiveness. Audio is in the middle between high and low media richness and communication effectiveness. Written, addressed to someone > unaddressed document you don"t know the audience. / not personalized = low media richness and communication effectiveness. Formal communication channels ( managers : official channels that flow through the organization such as memos and press releases.