CMST 1A03 Study Guide - Quiz Guide: Newly Industrialized Country, Mass Media, Technological Convergence

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Greg Flynn

Document Summary

Media is central to our daily lives, helps us understand the world, shape our experiences, contribute to making choices and carry us across time and space. Communication media affects us on individual, societal and global levels and is central to larger organizations and functions of society. Shrink space and time: able to know our ancestors through internet (from letters to telegraph) Allowed us to be producers, not just consumers (88. 5% canadians use internet) Concerns about media: commercialization, privacy and digital divide. Canadian media consumption 2017: 510. 7 minutes/day (growing at rate of 5. 9/year) The shrinking globe: shrinks over years because our speed to travel around the world goes higher (from 10mph-600) new media also grows with this rate. Communication: act of making message common to one or more people, form of social action. It satisfies a range of our social needs: pleasure, affection, inclusion, escape, relaxation and control. Shannon and weaver model of communications 1949 (1st model)