COMMERCE 4PA3 Study Guide - Comprehensive Midterm Guide: Competitor Analysis, Value Proposition, Tacit Collusion
5 Oct 2016
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Document Summary
Job is to create value for the enterprise. Three fundamental components of general manager"s job: setting direction, creating strategy, implementing change. Must also assess both current and long-term performance. Many tragedies caused by senior managers not knowing how well organization was performing. Assessment of organizational performance is based: operating performance, organizational health. Operating performance: harder quantitative measure of financial and market performance. Typical measures of organizational health: enthusiasm, boundaries, problem solving, learning, sustainability. People enjoy their work but are performing inadequately in terms of market and financial standards. Currently happy employees will not want to make changes to improve operating performance. Operating performance and organizational health are positive. Make sure you are in this quadrant because of careful analysis not wishful thinking. Business is achieving operating objectives at expense of organizational health. Doing the same work with fewer people and every one is burned out.
