APRD 1000 Study Guide - Quiz Guide: Nyquil, Lemonade, Earned Media
27 Oct 2016
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50 questions: 15 true/false, 27 multiple choice, 8 matching, 25 questions from reading and ted talks, 25 questions from lecture. Reading: 9 questions from a more beautiful question, 9 questions from where good ideas come from, 7 questions from d2l readings. Lecture: lecture covers branding, marketing communication and specific industries. Know where different types of marketing communication fall under the consumer pathway. Goal of advertising: develop and manage brand communication for marketers. What is pr: a strategic communication process building a mutually beneficial relationship. Pr"s job is to create earned media, make it feel like people are spreading it for you. Pr turns lemons into lemonade- crisis management. Design always has something in front of it some kind of design. Definition of design: the human capacity to plan and produce desired outcomes. Bias to action- they believe that activity = results. There are why questions, what if questions and how questions they all equal a solution.
