PUR-3000 Study Guide - Midterm Guide: Balance Theory, John Naisbitt, Four Minute Men
Document Summary
A strategic communication process that builds mutually beneficial relationships between organizations and their publics. Pr is most effective when it is based on ethical principles and proper action. An organization acts not only in its best interest , but also the best interests of the publics so when people make a choice, they choose you. In its formal sense, public relations is only about 100 years old and is still defining itself. Sometimes when we say pr, we only mean one of its functional parts. Pr has never been more powerful or more valuable. Aggressive social media campaign, staged elaborate events, posted videos. Social media and pr has revolutionized the way people and organizations communicate. Action (key process): identity action of the client in the public interest. Communication: communicate the action to gain understanding, acceptance, and support. Evaluation: evaluate to see if opinion has changed. Publicity: information; disseminate true, factual information about a person/ organization.
