MKT 3401 Study Guide - Midterm Guide: Core Competency, Interpersonal Communication
Document Summary
Maintain contact: traits that help you market yourself: Core competency good at something: selling yourself. Likeability the emotional impact you have on someone; makes brand strong, effective, successful. 38% of most the impact you have is judged according to your vocal delivery. Their ability to like you and do what you want them to do. Tone: if you cannot manage your tone you cannot give good customer service. If you cannot manage your tone you will ruin your personal brand. Fast speakers are more persuasive than those who speak slowly. If you can"t manage your tone you can"t be likeable. Deadly types of tone: boring, bitter (whiny, pouting, angry, flat voice) *there are 9 ways to say no and the first 7 are deadly. That word stirs emotion, anger, and can destroy your personal brand. 55% of the impact that you have is judged according to your visual delivery.
