MKTG 4433 Study Guide - Midterm Guide: Location, Location, Location, Urban Decay, Arena
7 Mar 2017
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Document Summary
Location is a prime consideration in where customers choose to shop: a good location is the only non-copyable location. Freestanding sites: retail locations for an individual, isolated store unconnected to other stores; however they might be near other freestanding stores or near a shopping center. Strip shopping centers: attached rows of open-air stores, with onsite parking usually located in front of the stores. L-shaped and u-shaped i. e. convenience, neighborhood, and community shopping centers: power centers: shopping centers that consist primarily of collections of big-box retail stores. Shopping malls: enclosed, climate-controlled, lighted shopping centers with retail stores on one or both sides of an enclosed walkway: classifications, regional malls = less than 800,000 ft. Super-regional malls = more than 800,000 ft: they have more anchors, specialty stores, and recreational opportunities, often considered tourist attractions. Shopper behavior of consumers in retailer"s target market: convenience shopping: they are primarily concerned with minimizing their effort to get the product or service they want.
