COMM ST 10 Study Guide - Midterm Guide: Selective Perception, Tantrum, Subculture
Document Summary
Involves reception and analysis a complex process in which people receive, select, organize, interpret stimulus into coherent information. Our eyes see a lot more than the brain can actively deal with. The eye can see 1~5 million pieces of info. Different people select different pieces of information selective perception. Factors within ourselves: easy, obvious, past learning experience. Something that is closet to us, sticks out e. g. a girl places herself in the line of sight of a guy she"s attracted to, making him easy to perceive and select: intensity. Exist in high, extreme degree e. g. loud, large, bright, shout, siren, purple hair (seeking attention) behavior temper tantrum mass media reactions to terrorism: contrast. Stands out because it"s different e. g. naked guy from berkeley, advertising, pringles: repetition. What"s familiar to you e. g. stereoscope experiment bullfighters baseball player . Mexicans pick bullfighters e. g. slogans, liturgy in christian. Subculture: language, motivation, stereotypes, roles, moods, attitude, psychological tendency.
