COMM 1 Study Guide - Final Guide: Hyperbole, Individuation, Gender Bender
Document Summary
Culture: learned system of behavior that belongs to a group. Individualist: individual goals, control over your own life, self-esteem, self reliance, independence, privacy (most english-speaking countries) Collectivist: group goals, obligation/loyalty to larger groups, social roles and positions (ex- family hierarchy), east-asian cultures. Low context: minimal attention to context; verbally direct (very individualistic) High context: context clues necessary, verbally indirect (collectivist - cultures that value social position) Understatement / hyperbole (emotional intensity of a language) Understatement: watered-down words euphemisms, low intensity (low context, individualistic) the troubles in northern ireland. Hyperbole: flowery and vivid, over the top; high intensity: (high context, collectivist) Comfort with uncertainty (degree of anxiety regarding the unknown) Uncertainty avoidance: all cultures adapt behavior to reduce uncertainty/risk. High in uncertainty avoidance: enjoy rules for comfort (even if not followed), life as inherently unstable/stressful. Low in uncertainty avoidance higher tolerance for the unknown, greater calm in the face of stress, more likely to take org risks, more optimism about relationships.
